The COVID-19 pandemic has changed the business world and Cyberattacks are becoming diversified and sophisticated. With widespread digitally remote-work phenomena and lack of an organization-wide comprehensive Cyber risk strategy, the data protection, trust, and brand reputation are at risk. The...

Artificial Intelligence has been under-researched. Machines with deep learning abilities can take digital marketing to new heights with their Artificial Intelligence making all the difference. This research aims to identify the outcomes from the study of Indian customers’ responses across...

The Corporations resilience during Covid-19 relies heavily on being able to adapt swiftlyto changing circumstances. Technology has changed the way we work, and the Future of Work (FoW) demands building a new social contract. Employee-centric work practices with flexibility and choice are the new...

An unprecedented explosion of innovation in the areas of big data, cloud computing, artificial intelligence, robotics, block-chains, self-driving cars, and mobile services has made changes permanent with higher customer expectations and growing switching loyalty to new products and services. The...

Entrepreneurs enter new markets to find high-growth areas. Bitcoin is a cryptographic, software networked, complexly engineered, high energy consuming, permission-less, and programmable Crypto-currency. Bitcoin appears to be in higher demand among social entrepreneurs than customers resulting in...

This study examines whether corporations should operate solely to maximize shareholder value or to serve a more broadly defined, diverse set of social interests. This paper reviews how American public policy toward corporations has rested upon different answers to this question, from colonial...

Happiness and peace of mind are attained by giving them to someone else. If happiness is incomplete until it is shared, then can consumers put a price on happiness? Aaker and Liu (2008) argued that when it comes to happiness and giving, we should think about time, and not necessarily about money...

The purpose of this study is to investigate the relationship between Corporate 'Social' Reputation (CSR) and employees' increasing usage of Social Media (SM) and related technologies in promoting and strengthening their company's branding strategies. This study draws on the (Rokka, Karlsson, &...

Corporations are using Social Media (SM) to form meaningful and engaging customer relationships involving online transactions. The aim of the research study is to examine how Customer Loyalty (CL) has come under an undeniable influence of SM. The main question examined by the research study is...

Corporations are using Social Media (SM) to form meaningful and engaging customer relationships involving online transactions. . The aim of the research study is to examine how Customer Loyalty (CL) has come under an undeniable influence of SM. The main question examined by the research study...