'Uberization' of Customer Needs With Data Analytics : How Marketing Strategy 'Lifts' Products Innovation?
Year of publication: |
2019
|
---|---|
Authors: | Nadeem, Mohammed |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Innovation | Beziehungsmarketing | Relationship marketing | Big Data | Big data |
Extent: | 1 Online-Ressource (19 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: British Journal of Marketing Studies, Vol.6, No.6, pp. 40-58, December 2018 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 19, 2018 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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