Search Results - person:"Nam, Kihwan"

The effects of pressure and self-assurance nudges on product purchases and returns in online retailing : evidence from a randomized field experiment

Ghose, Anindya; Lee, Heeseung Andrew; Nam, Kihwan; Oh, … - In: Journal of marketing research 61 (2024) 3, pp. 517-535

Persistent link: https://www.econbiz.de/10014584395

From free to fee : monetizing digital content through expected utility-based recommender systems

Lee, Dongwon; Nam, Kihwan; Han, Ingoo; Cho, Kanghyun - In: Information & management : the internat. journal of … 59 (2022) 6, pp. 1-14

Persistent link: https://www.econbiz.de/10013363433

Towards successful business model management with analytic network process-based feasibility evaluation and portfolio management

Im, Kwanyoung; Nam, Kihwan; Cho, Hyunbo - In: Electronic markets : EM ; the international journal of … 30 (2020) 3, pp. 509-523

Persistent link: https://www.econbiz.de/10012419538

A Study on Influencing Factors for Customer Satisfaction and Use Continuance in SNS of Banks

Nam, Kihwan - 2017

Recently, many banks in South Korea have actively adopted SNS (Social Network Service) applications to facilitate communication between banks and their customers. Hence, it is crucial to identify the influencing factors for continuous use of such services. This study aims to identify the...

Persistent link: https://www.econbiz.de/10012971294