Search Results - person:"Nasco, Suzanne A."

Narrow search

Mature consumers speak : insights on information search and self-efficacy for service purchases

Nasco, Suzanne A.; Hale, Dena; Thomas, Meredith - In: Services marketing quarterly 33 (2012) 2, pp. 119-137

Persistent link: https://www.econbiz.de/10009553111

Mature Consumers Speak: Insights on Information Search and Self-Efficacy for Service Purchases

Nasco, Suzanne A.; Hale, Dena; Thomas, Meredith - In: Services marketing quarterly 33 (2012) 2, pp. 119-138

Persistent link: https://www.econbiz.de/10009961126

Comparing theories to explain e-commerce adoption

Grandón, Elizabeth E.; Nasco, Suzanne A.; Mykytyn, Peter P. - In: Journal of business research : JBR 64 (2011) 3, pp. 292-299

Persistent link: https://www.econbiz.de/10008812655

Comparing theories to explain e-commerce adoption

Grandón, Elizabeth E.; Nasco, Suzanne A.; Mykytyn Jr., … - In: Journal of Business Research 64 (2011) 3, pp. 292-298

E-commerce is a strategy for rapid growth, especially by small and medium sized businesses (SMEs). However, the adoption rate of e-commerce by SMEs in Latin America is still undersized. The authors compare the theory of planned behavior (TPB) and the theory of reasoned action (TRA) using...

Persistent link: https://www.econbiz.de/10008871553

The CAT model : extensions and moderators of dominance in technology acceptance

Nasco, Suzanne A.; Kulviwat, Songpol; Kumar, Anand; … - In: Psychology & marketing 25 (2008) 10, pp. 987-1005

Persistent link: https://www.econbiz.de/10003768754

The CAT model: Extensions and moderators of dominance in technology acceptance

Nasco, Suzanne A.; Kulviwat, Songpol; Kumar, Anand; … - In: Psychology & marketing 25 (2008) 10, pp. 987

Persistent link: https://www.econbiz.de/10008103822

Toward a unified theory of consumer acceptance technology

Kulviwat, Songpol; Bruner Ii, Gordon C.; Kumar, Anand; … - In: Psychology & marketing 24 (2007) 12, pp. 1059-1084

Persistent link: https://www.econbiz.de/10007876385

Stimulus Context and the Formation of Consumer Ideals

Cooke, Alan D.J.; Janiszewski, Chris; Cunha Jr, Marcus; … - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 112-124

Persistent link: https://www.econbiz.de/10006646317