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Search: person:"Nepomuceno, Marcelo Vinhal"
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Nepomuceno, Marcelo Vinhal
24
Laroche, Michel
10
Richard, Marie-Odile
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Cenesizoglu, Tolga
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Eggert, Axel
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Grégoire, Yany
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Philp, Matthew
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The journal of consumer marketing
4
Journal of business ethics : JOBE
3
Journal of business research : JBR
3
The international journal of bank marketing : IJBM
2
Consumer perception of product risks and benefits
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Behavioral Decision Making
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of interactive marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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1
How reviews influence product usage post-purchase : an examination of video game playtime
Philp, Matthew
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014547395
Saved in:
2
Should we feed the trolls? : using marketer-generated content to explain average toxicity and product usage
Nepomuceno, Marcelo Vinhal
;
Rahemi, Hooman
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 440-462
Persistent link: https://www.econbiz.de/10014425239
Saved in:
3
Striking the right notes : long- and short-term financial impacts of musicians' charity advocacy versus other signaling types
Nguyen, Chau Minh
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JBE
193
(
2024
)
1
,
pp. 217-233
Persistent link: https://www.econbiz.de/10014637593
Saved in:
4
Consumption on steroids : The effect of testosterone on preferences for conspicuous consumption and the moderating role of intrasexual competition
Nepomuceno, Marcelo Vinhal
;
Stenstrom, Eric
- In:
Journal of Behavioral Decision Making
34
(
2021
)
3
,
pp. 457-475
Persistent link: https://www.econbiz.de/10012534922
Saved in:
5
Matching green messages with brand positioning to improve brand evaluation
Luz, Victoria Vilasanti da
;
Mantovani, Danielle
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
Saved in:
6
A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities
Nepomuceno, Marcelo Vinhal
;
Visconti, Luca M.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1762-1804
Persistent link: https://www.econbiz.de/10012424270
Saved in:
7
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
8
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
Saved in:
9
When the frugal become wasteful: An examination into how impression management can initiate the end‐stages of consumption for frugal consumers
Philp, Matthew
;
Nepomuceno, Marcelo Vinhal
- In:
Psychology & Marketing
37
(
2019
)
2
,
pp. 326-339
Persistent link: https://www.econbiz.de/10012189601
Saved in:
10
The ecological impact of anticonsumption lifestyles and environmental concern
Kropfeld, Maren Ingrid
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
2
,
pp. 245-259
Persistent link: https://www.econbiz.de/10011975421
Saved in:
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