How reviews influence product usage post-purchase : an examination of video game playtime
Year of publication: |
2024
|
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Authors: | Philp, Matthew ; Nepomuceno, Marcelo Vinhal |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 172.2024, Art.-No. 114456, p. 1-11
|
Subject: | Video games | Product reviews | Consumer competence | Image concerns | Product usage |
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