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Search: person:"Nevett, Terence"
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Marketing
5
Großbritannien
4
USA
4
Werbung
4
Geschichte
3
United Kingdom
3
Advertising
2
Advertising regulation
2
Market research
2
Marktforschung
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United States
2
Werbebeschränkung
2
1800-1988
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1920-1986
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23.04.1987
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Advertising industry
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Freiwillige Selbstkontrolle
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Regulation
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Regulierung
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Stanley C. Hollander
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Stanley Charles Hollander
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Nevett, Terence
9
Nevett, Terence R.
6
Miracle, Gordon E.
4
Akhter, Syed H.
1
Hollander, Stanley C.
1
Mooij, Marieke de
1
Schleede, John Jr.
1
Trollope, Anthony
1
Usui, Kazuo
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Conference on Historical Research in Marketing <3, 1987, East Lansing, Mich.>
1
Michigan State University
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Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Business Horizons
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Journal of global marketing
1
Shakai-kagaku-ronshū
1
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ECONIS (ZBW)
5
OLC EcoSci
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1
Exploring the nature of marketing history : proposition and discussion
Nevett, Terence R.
- In:
Shakai-kagaku-ronshū
(
1996
),
pp. 113-135
Persistent link: https://www.econbiz.de/10001207626
Saved in:
2
Marco Polo: International Marketing Pioneer
Nevett, Terence R.
- In:
Journal of macromarketing : examining the interactions …
24
(
2004
)
2
,
pp. 178-185
Persistent link: https://www.econbiz.de/10006879358
Saved in:
3
Historical perspectives in marketing : essays in honor of Stanley C. Hollander
Nevett, Terence R.
(
ed.
);
Hollander, Stanley C.
(
honouree
)
-
1988
Persistent link: https://www.econbiz.de/10000744354
Saved in:
4
A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
Saved in:
5
Marketing in three eras : proceedings of the 3rd Conference on Historical Research on Marketing, held at the Kellogg Center for Lifelong Education, MSU, April 23 - 26, 1987
Nevett, Terence R.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000775006
Saved in:
6
Voluntary regulation of advertising : a comparative analysis of the United Kingdom and the United States
Miracle, Gordon E.
-
1987
Persistent link: https://www.econbiz.de/10013502085
Saved in:
7
Reviews and Communications - The Struggles of Brown, Jones, and Robinson: By One of the Finn
Trollope, Anthony
;
Nevett, Terence
- In:
Journal of macromarketing : examining the interactions …
19
(
1999
)
1
,
pp. 80-83
Persistent link: https://www.econbiz.de/10006913708
Saved in:
8
Renews and Communications - Global Marketing and Advertising: Understanding Cultural Paradoxes
Mooij, Marieke de
;
Nevett, Terence
- In:
Journal of macromarketing : examining the interactions …
18
(
1998
)
1
,
pp. 70-71
Persistent link: https://www.econbiz.de/10006918319
Saved in:
9
Global Marketing
Akhter, Syed H.
;
Nevett, Terence
- In:
Journal of global marketing
10
(
1997
)
3
,
pp. 95
Persistent link: https://www.econbiz.de/10006999662
Saved in:
10
The Economic Effects of Advertising: Neil Borden Revisited
Nevett, Terence
- In:
Journal of macromarketing : examining the interactions …
16
(
1996
)
2
,
pp. 124-132
Persistent link: https://www.econbiz.de/10006930804
Saved in:
1
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