Historical perspectives in marketing : essays in honor of Stanley C. Hollander
ed. by Terence Nevett ...
| Year of publication: |
1988
|
|---|---|
| Other Persons: | Nevett, Terence R. (ed.) ; Hollander, Stanley C. (honouree) |
| Publisher: |
Lexington, Mass. [u.a.] : Lexington Books |
| Subject: | Marketing | Marktforschung | Market research | Geschichte | Stanley C. Hollander | 1920-1986 |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XIX, 243 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Bibliografie ; Festschrift |
| Language: | English |
| Notes: | Festschrift Stanley C. Hollander Enth. 13 Beitr. |
| ISBN: | 0-669-16968-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000744354