Cam Le, Nguyen Thi; Quy, Vo Thi; Kim Quy, Hoang Thi - In: International Journal of Culture, Tourism and … 15 (2021) 4, pp. 509-521
Purpose This research aims to investigate the effect of personal values on customer satisfaction and whether positive experiences lead to positive word of mouth (WOM) about the luxury hotel service from the Confucian perspective. Design/methodology/approach This research developed a structural...