Scupola, Ada; Nicolajsen, Hanne Westh - In: International Journal of E-Business Research (IJEBR) 9 (2013) 3, pp. 27-37
This article investigates how social software such as blogs can be used to collect ideas generated by the users in the service innovation process. After a theoretical discussion of user involvement and more specifically user involvement using social software and interactive web-tools, the...