Niedermeier, Keith E.; Wang, Emily; Zhang, Xiaohan - In: Journal of Research in Interactive Marketing 10 (2016) 1, pp. 33-49
Purpose – The purpose of this study is to explore the role of social media usage among business-to-business sales professionals in China. Specifically, the authors seek to define and explore the unique ways in which Chinese salespeople use social media, with a special emphasis on the role of...