Lis, Bettina; Nienstedt, Heinz-Werner; Proner, Patrick; … - In: International Review of Management and Marketing 2 (2012) 1, pp. 1-9
Up to now, most research has been conducted on the internationalization strategies of large media companies and groups. But tapping new foreign markets is also relevant to small- and medium-sized enterprises (SMEs) of all media sectors. This paper therefore focuses on the internationalization...