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  • Search: person:"Niininen, Outi"
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Year of publication
Subject
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Beziehungsmarketing 3 E-commerce 3 Electronic Commerce 3 Internet marketing 3 Online-Marketing 3 Relationship marketing 3 Consumer behaviour 2 Konsumentenverhalten 2 Social Web 2 Social web 2 Tourism 2 Advertising 1 Artificial intelligence 1 B2B and B2C 1 Betriebliche Wertschöpfung 1 Bias 1 Big Data 1 Big data 1 Business 1 Business ethics 1 Communication technologies 1 Computer-assisted marketing 1 Consumer marketing 1 Consumers 1 Customer integration 1 Customer satisfaction 1 Customer services 1 Customer services quality 1 Customer value 1 Distribution channel 1 Empowerment 1 Ethics 1 Ethik 1 IT-gestütztes Marketing 1 Interaction 1 International business 1 Kundenintegration 1 Kundenwert 1 Künstliche Intelligenz 1 Management and Marketing 1
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Online availability
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Undetermined 12 Free 2
Type of publication
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Article 17 Book / Working Paper 4
Type of publication (narrower categories)
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Article in journal 5 Aufsatz in Zeitschrift 5 Aufsatz im Buch 4 Book section 4 Aufsatzsammlung 2 research-article 2
Language
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English 17 Undetermined 4
Author
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Niininen, Outi 21 Singaraju, Stephen Pragasam 5 Airey, David 4 Buhalis, Dimitrios 4 Iijima, Shoji 4 March, Roger 4 Naoi, Taketo 4 Arango, Luis 2 D'Souza, Clare M. 1 Eng, Teck-Yong 1 Eng, Teck‐Yong 1 Karjaluoto, Heikki 1 Muhonen, Markus 1 Nguyen, Quan Anh 1 Ritonummi, Saima 1 Scheuing, Sachiko 1 Sullivan Mort, Gillian 1 Valentini, Chiara 1
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Published in...
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Contemporary issues in digital marketing 4 Journal of business research : JBR 2 Qualitative market research : an international journal 2 Industrial marketing management : the international journal for industrial and high-tech firms 1 International journal of consumer studies 1 Journal of Business Research 1 Journal of Services Marketing 1 Journal of advertising 1 Qualitative Market Research: An International Journal 1 Routledge new directions in PR & communication research 1 The journal of services marketing 1 Tourism management : research, policies, practice 1
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Source
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ECONIS (ZBW) 12 OLC EcoSci 4 Other ZBW resources 2 BASE 1 EconStor 1 RePEc 1
Showing 1 - 10 of 21
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Contemporary Issues in Digital Marketing
Niininen, Outi (contributor) - 2022
Web-marketing;Customer services;International business
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Persistent link: https://www.econbiz.de/10014458124
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Consumer biases in the perception of organizational greed
Arango, Luis; Singaraju, Stephen Pragasam; Niininen, Outi; … - In: International journal of consumer studies 47 (2023) 2, pp. 767-783
Persistent link: https://www.econbiz.de/10014250618
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Consumer responses to AI-generated charitable giving ads
Arango, Luis; Singaraju, Stephen Pragasam; Niininen, Outi - In: Journal of advertising 52 (2023) 4, pp. 486-503
Persistent link: https://www.econbiz.de/10014339295
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Social media for progressive public relations
Niininen, Outi (ed.) - 2023
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Persistent link: https://www.econbiz.de/10014022783
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Understanding Big Data and its application in the digital marketing landscape
Singaraju, Stephen Pragasam; Niininen, Outi - In: Contemporary issues in digital marketing, (pp. 9-21). 2022
Persistent link: https://www.econbiz.de/10012698265
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User experience of an e-commerce website : a case Study
Ritonummi, Saima; Niininen, Outi - In: Contemporary issues in digital marketing, (pp. 61-71). 2022
Persistent link: https://www.econbiz.de/10012698276
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Future look : communicating with customers using digital channels
Niininen, Outi; Singaraju, Stephen Pragasam; … - In: Contemporary issues in digital marketing, (pp. 165-175). 2022
Persistent link: https://www.econbiz.de/10012698325
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Contemporary issues in digital marketing
Niininen, Outi (ed.) - 2022
"This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emerging...
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Persistent link: https://www.econbiz.de/10012591731
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GDPR guidelines for academic research in marketing
Scheuing, Sachiko; Niininen, Outi - In: Contemporary issues in digital marketing, (pp. 139-151). 2022
Persistent link: https://www.econbiz.de/10012698314
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Contemporary issues in digital marketing
Niininen, Outi (ed.) - 2021
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Persistent link: https://www.econbiz.de/10013176535
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