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Search: person:"Nikolinakou, Angeliki"
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Nikolinakou, Angeliki
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King, Karen Whitehill
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Phua, Joe
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"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
2
“Do human values matter for promoting brands on social media? How social media users' values influence valuable brand‐related activities such as sharing, content creation, and revi...
Nikolinakou, Angeliki
;
Phua, Joe
- In:
Journal of Consumer Behaviour
19
(
2019
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10012188914
Saved in:
3
Viral video ads: examining motivation triggers to sharing
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 120-139
Persistent link: https://www.econbiz.de/10012242953
Saved in:
4
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
5
Viral video ads : Emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & Marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10012083913
Saved in:
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