Soonsan, Nimit; Phakdee-auksorn, Panuwat; Suksirisopon, … - In: Journal of Hospitality and Tourism Insights 6 (2022) 5, pp. 1755-1775
Purpose The research aims to determine local food attributes for measuring and evaluating that appeal tourists to the gastronomic city of Phuket, Thailand. Design/methodology/approach The first step is, the item generation, which includes an in-depth interview. Secondly, scale purification...