The purpose of this study is to analyze two estimation models related to relationship marketing in business-to-business interactions in the context of emerging economies. We compare two estimation models - one based on a dyadic approach and another based on a non-dyadic approach. We estimate...

One of the most interesting phenomena in the global business practices is the existence of product's country-of-origin (COO). COO as an informational cue has been proven to affect consumer's purchasing decision in terms of their perception toward the product's attributes as well as their overall...

Purpose – This paper aims to explore business relationship framework between two companies. In this research, relationship marketing and transaction cost were used as frameworks to analyze business relationship of two different kinds of companies in Indonesia, oil company and hypermarket....