Relationship marketing estimation model in emerging economies : dyadic versus non-dyadic approach
Year of publication: |
2019
|
---|---|
Authors: | Setyawan, Anton Agus ; Purwanto, Bernardinus M. ; Dharmmesta, Basu Swastha ; Nugroho, Sahid Susilo |
Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilniaus Universiteto Leidykla, ISSN 2345-0037, ZDB-ID 2576493-7. - Vol. 10.2019, 2, p. 174-195
|
Subject: | relationship marketing | dyadic approach | trust | commitment | Beziehungsmarketing | Relationship marketing | Schwellenländer | Emerging economies | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence |
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