Bt Mohamed Sadom, Nur Zulaikha; Quoquab, Farzana; … - In: Journal of Islamic Marketing 13 (2021) 8, pp. 1656-1684
Purpose: The prevailing overconsumption issue in the hotel industry is attributable mainly to the irresponsible consumption behaviour of hotel guests. In parallel with Islamic principles, which advocate abstinence from excess consumption and frugality, the “waste not, want not” notion can...