"Waste not, want not" : fostering frugality amongst Muslim tourists in the Malaysian hotel industry
Year of publication: |
2022
|
---|---|
Authors: | Nur Zulaikha Bt Mohamed Sadom ; Farzana Quoquab ; Jihad Mohammad |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 8, p. 1656-1684
|
Subject: | Environmental advertisement | Frugality | Green attitude | Malaysian hotel industry | Muslim tourists | Price consciousness | Malaysia | Hotellerie | Hotel industry | Urlaubsverhalten | Holiday behaviour |
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