Wajdi Dusuki, Asyraf; Irwani Abdullah, Nurdianawati - In: International Journal of Bank Marketing 25 (2007) 3, pp. 142-160
Purpose – The purpose of this paper is to examine the main factors that motivate customers to deal with Islamic banks particularly in a dual banking environment, like in the case of Malaysia. A discussion on factors relating to corporate social responsibility initiatives as part of potential...