Purpose – The aim of this paper is to examine how the “colleen” archetype was used in the creation of a successful brand personality for a range of soap manufactured in Ireland during the early twentieth century. It reveals the commercial and political agendas behind this move and the...

Purpose – The paper aims to describe the results assessment approach to the evaluation of training and development programmes. Design/methodology/approach – The paper explains the shortfalls with current approaches to evaluation, outlines the research that led to the development of the...