Marketing in the digital age
John O'Connor and Eamonn Galvin
| Year of publication: |
2001 ; 2nd ed
|
|---|---|
| Authors: | O'Connor, John ; Galvin, Eamonn |
| Publisher: |
London [u.a.] : Financial Times/Prentice Hall |
| Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States | Electronic Commerce | E-commerce | Altersgruppe | Age group | Online-Marketing | Internet marketing | Digitale Medien | Digital media | Digitalisierung | Digitization | Informationssystem | Managementinformationssystem | Internet |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 216 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Rev. ed. of: Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. 1997 |
| ISBN: | 0-273-64195-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001449011