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Journal of sport management : the official journal of the North American Society of Sport Management
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Emotions as antecedents of participant sport consumption decisions : a model integrating emotive, self-based, and utilitarian evaluations
Kang, Joon Ho
;
Bagozzi, Richard P.
;
Oh, Jawang
- In:
Journal of sport management : the official journal of …
25
(
2011
)
4
,
pp. 314-325
Persistent link: https://www.econbiz.de/10009297068
Saved in:
2
Emotions as Antecedents of Participant Sport Consumption Decisions: A Model Integrating Emotive, Self-Based, and Utilitarian Evaluations
Kang, Joon-Ho
;
Bagozzi, Richard P
;
Oh, Jawang
- In:
Journal of sport management : the official journal of …
25
(
2011
)
4
,
pp. 314-326
Persistent link: https://www.econbiz.de/10009256001
Saved in:
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