Venkateswaran, Ramya Tarakad; Ojha, Abhoy K. - In: critical perspectives on international business 13 (2017) 3, pp. 204-225
Purpose Universalizing approaches to knowledge when combined with a dominating cultural discourse is problematic for management research paradigms as “West meets East”. This study aims to examine the case of the rapidly expanding, mainstream strategic management research in and on emerging...