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Search: person:"Oliver, Jason D."
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Hybrid car purchase intentions: a cross-cultural analysis
Oliver, Jason D.
;
Lee, Seung-Hee
- In:
The journal of consumer marketing
27
(
2010
)
2
,
pp. 96-104
Persistent link: https://www.econbiz.de/10008404684
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12
Applying the environmental propensity framework : a segmented approach to hybrid electric vehicle marketing strategies
Oliver, Jason D.
;
Rosen, Deborah E.
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 377-393
Persistent link: https://www.econbiz.de/10009884956
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