Applying the environmental propensity framework : a segmented approach to hybrid electric vehicle marketing strategies
Jason D. Oliver and Deborah E. Rosen
Year of publication: |
2010
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Authors: | Oliver, Jason D. ; Rosen, Deborah E. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 18.2010, 4, p. 377-393
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