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Inspire me, please! : the effect of calls to action and visual executions on customer inspiration in Instagram communications
Oltra, Itziar
;
Camarero Izquierdo, Carmen
;
San José …
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1209-1234
Persistent link: https://www.econbiz.de/10013417462
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