Inspire me, please! : the effect of calls to action and visual executions on customer inspiration in Instagram communications
Year of publication: |
2022
|
---|---|
Authors: | Oltra, Itziar ; Camarero Izquierdo, Carmen ; San José Cabezudo, Rebeca |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 7, p. 1209-1234
|
Subject: | call to action | Inspiration | Instagram |
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