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Search: person:"Osinga, Ernst C."
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Osinga, Ernst C.
6
Leeflang, Peter
3
Wieringa, Jaap E.
3
Osinga, Ernst C
2
Srinivasan, Shuba
2
Wieringa, Jaap E
2
George, Gerard
1
Lavie, Dovev
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Leeflang, Peter S H
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Leeflang, Peter S.H
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Reinartz, Werner J.
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Ruiz Conde, Enar
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Journal of marketing research : JMR
3
Journal of marketing
2
Academy of Management journal : AMJ
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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OLC EcoSci
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1
Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
Saved in:
2
What happens online stays online? : segment-specific online and offline effects of banner advertisements
Lobschat, Lara
;
Osinga, Ernst C.
;
Reinartz, Werner J.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 901-913
Persistent link: https://www.econbiz.de/10011784990
Saved in:
3
Big data and data science methods for management research
George, Gerard
;
Osinga, Ernst C.
;
Lavie, Dovev
;
Scott, …
- In:
Academy of Management journal : AMJ
59
(
2016
)
5
,
pp. 1493-1507
Persistent link: https://www.econbiz.de/10011615308
Saved in:
4
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
5
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Osinga, Ernst C
;
Leeflang, Peter S H
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-109
Persistent link: https://www.econbiz.de/10008818779
Saved in:
6
Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
Saved in:
7
Early marketing matters : a time-varying parameter approach to persistence modeling
Osinga, Ernst C.
;
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 173-185
Persistent link: https://www.econbiz.de/10003947454
Saved in:
8
Insincere Flattery Actually Works: A Dual Attitudes Perspective
Osinga, Ernst C
;
Leeflang, Peter S.H
;
Wieringa, Jaap E
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 122-134
Persistent link: https://www.econbiz.de/10008352941
Saved in:
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