Early marketing matters : a time-varying parameter approach to persistence modeling
Ernst C. Osinga, Peter S. H. Leeflang, and Jaap E. Wieringa
| Year of publication: |
2010
|
|---|---|
| Authors: | Osinga, Ernst C. ; Leeflang, Peter ; Wieringa, Jaap E. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 1, p. 173-185
|
| Subject: | Marketingmanagement | Marketing management | Pharmaindustrie | Pharmaceutical industry | Zustandsraummodell | State space model | Marktanteil | Market share |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003947454