A firm or an industry can make use of other forms of communication and promotion besides advertising. The most important objective for these complementary promotional activity is to identify and approach prospective customers with a promotional message as precisely as possible. So we can say...

Brand is the most valuable asset of any company and promoting the product of that company through a brand ambassador can enhance brand value or equity which in turn can be leveraged through brand extension. Although brand personality also nourishes brands to gain market share, command premium...

Consumer decision-making process varies with the type of buying decision. There are great differences between buying toothpaste, a tennis racket, a personal computer and a new car. Complex and expensive purchases are likely to involve more buyer deliberation and more participants. Usually...

Brand is the most valuable asset of any company and promoting the product of that company through a brand ambassador can enhance brand value or equity which in turn can be leveraged through brand extension. Although brand personality also nourishes brands to gain market share, command premium...

Gold is a large Global business and represents the most liquid commodity market other than crude oil. These notes offer an overview of issues relating to Gold market and should be looked at as only information presented after the investigation of the structure of gold, trading as a futures...

In this research analytical framework is presented which describes the interrelationships between the strategic constructs and their synergistic effect on sustainable competitive advantage. To sustain in the unpredictable, chaotic, turbulent and multifaceted competitive intensity, achieving...

The present study surveys both the sectors in most of the aspects of analysis. As the current findings show, jobholders vary regarding the extent of ambivalence experienced with respect to their attitude toward their job. The current findings also open up opportunities for further research...

Creativity is considered to be the distinctive and ultimate element of human qualities for the people from all walks of life and it is even one of the measures of intelligence regardless to the promotion of any products or services. Again, creativity is the hallmark of a prosperous advertising...

The global marketplace has virtually forced the service sector to transform itself into a truly customer-oriented, service-focused enterprise. Service quality innovation results when a firm is able to focus its entire energies to think on behalf of customer for an outcome that surpasses...