Padmavathy, Chandrasekaran; Lee, Seonjeong (Ally); … - In: Asia Pacific Journal of Marketing and Logistics 30 (2018) 5, pp. 1277-1293
Purpose: Mobile instant messaging (MIM) applications have grown profusely worldwide in recent years in tandem with increased smartphone usage. The purpose of this paper is to examine the relationships among perceived benefits, personality traits, MIM satisfaction, and social capital responses....