CRM effectiveness and customer satisfaction : moderating role of relationship duration
Year of publication: |
2017
|
---|---|
Authors: | Padmavathy, Chandrasekaran |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 11.2017, 3, p. 413-424
|
Subject: | CRM effectiveness | customer satisfaction | relationship duration | retail-banks | India | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Indien | Lieferantenmanagement | Supplier relationship management | Dauer | Duration |
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