Melián‐Alzola, Lucía; Padrón‐Robaina, Víctor - In: International Journal of Quality & Reliability Management 24 (2007) 3, pp. 279-293
Purpose – The purpose of this paper is to analyze the role and importance of results in B2C e‐commerce from the customer's perspective, together with impact on overall perceived quality and customer attitudes. Design/methodology/approach – The data base for this study was obtained from a...