Pai, Da-Chang; Lai, Chi-Shiun; Chiu, Chih-Jen; Yang, … - In: Journal of Business Ethics 126 (2015) 4, pp. 685-696
This paper examines how industrial buyers’ attributions of their suppliers’ actions of corporate social responsibility (CSR) are related to both the brand advocacy and brand equity. Using a sample of 173 questionnaires gathered in Taiwan, we find that CSR perceptions of industrial buyers are...