Purpose – The purpose of this paper is to describe a method of estimating the likelihood that a person with particular characteristics will imitate a particular new behaviour (i.e. the use of an innovation). This estimation can be used to provide a new form of forecast for the likely market...

This paper addresses three different approaches which can be employed to adequately answer different questions faced by product developers. These approaches differ in the ways users themselves are involved in developing the "real" user perspective. In participatory design, products and product...

Purpose – The goal of this article is to show that memetics is particularly useful to predict the adoption of major innovations. Design/methodology/approach – Describes how TNO Telecom, an applied research institute in The Netherlands, adopted the theory of memetics to develop an instrument...