Lu, Wei; Zhou, Yuwei; Pan, Li Sunny; Zhao, Yuhao - In: Journal of Contemporary Marketing Science 2 (2019) 3, pp. 233-245
Purpose: People often need to make intertemporal choices in their daily life, such as savings and spending, but their decisions are not always entirely rational. The purpose of this paper is to study the effect of hunger on intertemporal choices and the moderating effect of sensitivity to...