Hyperopia and frugality : different motivational drivers and yet similar effects on consumer spending
Year of publication: |
February 2019
|
---|---|
Authors: | Pan, Li ; Pezzuti, Todd ; Lu, Wei ; Pechmann, Cornelia |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 95.2019, p. 347-356
|
Subject: | Frugality | Hyperopia | Saving | Spending | Price effects | Privater Konsum | Private consumption | Sparen | Savings | Konsumentenverhalten | Consumer behaviour |
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