Studies on consumer socialization delve into how customers acquire an interest in a product or service. These studies attempt to comprehend customer attitudes, perceptions, and behaviors towards a product or service as a result of diverse social interactions. Children are a vital part of this...

Self-help groups led to an increase in social recognition of self, status of family in the society, size of social circle and involvement in intra family and entrepreneurial decision making (Sharma, 2008). Government should put more efforts to further popularize this concept by strengthening...

The Government of Kerala launched Kudumbashree with the support of the Government of India and NABARD for targeting poverty eradication from the state. Kudumbashree aims at the empowerment of women, giving them the central place in the programmes meant for their benefit. The research paper...

This paper explores the establishment of relationships between sustainability and ecopreneurship. The researchers have done a systematic literature review which is considered as a base for deriving the Interpretative Structural Model (ISM) and further MICMAC analysis is used to examine the...

Youth can play a vital role in contributing towards sustainability. Challenges faced in the rural sector and constraints are identified in this study. The paper attempts to ascertain the relation between youth and rural sustainability. The major issue under investigation is to assess the...

This paper explores the establishment of relationships between sustainability and ecopreneurship. The researchers have done a systematic literature review which is considered as a base for deriving the Interpretative Structural Model (ISM) and further MICMAC analysis is used to examine the...