Papastathopoulou, Paulina; Gounaris, Spiros P.; … - In: European Journal of Marketing 46 (2012) 6, pp. 844-874
Purpose – The paper aims to offer a preliminary insight into the issue of whether service providers eliminate their offerings in various stages of their life cycle, and if so, whether elimination decision‐making differs depending on the service's life cycle stage. Design/methodology/approach...