Intraorganizational information and communication technology diffusion: implications for industrial sellers and buyers
Year of publication: |
2007
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Authors: | Papastathopoulou, Paulina ; Avlonitis, George J. ; Panagopoulos, Nikolaos G. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 3, p. 322-336
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Subject: | B-to-B-Marketing | Business-to-business marketing | IT-gestütztes Marketing | Computer-assisted marketing | Wettbewerbsstrategie | Competitive strategy | Erfolgsfaktor | Success factor |
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