Search Results - person:"Parasuraman, A."

Learning from the pioneering founders of the service research field

Bowen, David E.; Fisk, Raymond P.; Bateson, John E. G.; … - In: Journal of service management 34 (2023) 4, pp. 605-630

Persistent link: https://www.econbiz.de/10014338196

The Fifth Industrial Revolution : how harmonious human-machine collaboration is triggering a retail and service [r]evolution

Noble, Stephanie M.; Mende, Martin; Grewal, Dhruv; … - In: Journal of retailing 98 (2022) 2, pp. 199-208

Persistent link: https://www.econbiz.de/10013364276

On repositioning customer support services : some food for further thought

Parasuraman, A. - In: European Journal of Marketing 54 (2020) 7, pp. 1809-1811

Persistent link: https://www.econbiz.de/10012275492

More than a feeling? Toward a theory of customer delight

Parasuraman, A.; Ball, Joan; Aksoy, Lerzan; Keiningham, … - In: Journal of Service Management 32 (2020) 1, pp. 1-26

Purpose: Responding to an increasing call for a more comprehensive conceptualization of customer delight, the purpose of this paper is to expand the theory of customer delight and to examine the implications of such an expanded view for service theory and practice. Design/methodology/approach:...

Persistent link: https://www.econbiz.de/10012278698

The future of frontline research : invited commentaries

Rafaeli, Anat; Altman, Daniel; Gremler, Dwayne D.; … - In: Journal of service research : JSR 20 (2017) 1, pp. 91-99

Persistent link: https://www.econbiz.de/10011648268

When service customers do not consume in isolation : a typology of customer copresence influence modes (CCIMs)

Colm, Laura; Ordanini, Andrea; Parasuraman, A. - In: Journal of service research : JSR 20 (2017) 3, pp. 223-239

Persistent link: https://www.econbiz.de/10011736753

Demographics, attitudes, and technology readiness : a cross-cultural analysis and model validation

Rojas-Méndez, José I.; Parasuraman, A.; Papadopoulos, … - In: Marketing intelligence & planning 35 (2017) 1, pp. 18-39

Persistent link: https://www.econbiz.de/10011657321

Demographics, attitudes, and technology readiness

Rojas-Méndez, José I.; Parasuraman, A.; Papadopoulos, … - In: Marketing Intelligence & Planning 35 (2017) 1, pp. 18-39

Purpose The purpose of this paper is to test the cross-cultural validity of the Technology Readiness Index (TRI) (Parasuraman, 2000) and explore how demographics and attitudinal variables may help to explain adoption and use of technology-based products and services. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014947349

SAJM Special Issue on refocusing on customers in an evolved digital context : 12th SIMSR Global Marketing Conference, Mumbai, 9-10 February 2017

Parasuraman, A. (ed.); Sharma, Kiran (ed.) - SIMSR Global Marketing Conference <12., 2017, Mumbai> - 2017

Persistent link: https://www.econbiz.de/10011888087

SAJM Special Issue on refocusing on customers in an evolved digital context : introduction

Parasuraman, A.; Sharma, Kiran - In: South Asian journal of management : SAJM 24 (2017) 4, pp. 9-10

Persistent link: https://www.econbiz.de/10011888088

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