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Search: person:"Park, C.W"
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Consumer behaviour
27
Konsumentenverhalten
27
Brand management
23
Markenführung
23
Brand image
17
Markenimage
17
Brand
11
Markenartikel
11
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
Relationship marketing
7
USA
6
United States
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Brand extension
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Managers
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Markentransfer
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Profit
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Decision
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Ankündigungseffekt
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Announcement effect
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Arbeitsmobilität
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Brand-self connections
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Corporate Governance
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Corporate governance
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Emotion
2
Executive turnover
2
Firm performance
2
Führungswechsel
2
Innovation management
2
Innovationsmanagement
2
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9
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Article
49
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33
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33
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12
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12
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5
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English
62
Undetermined
4
German
2
Author
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Park, C. Whan
42
MacInnis, Deborah J.
23
Eisingerich, Andreas B
12
Park, Chul W.
9
Park, C.W
8
Park, Jason Whan
7
Priester, Joseph R.
7
Park, C. W.
4
Park, C.W.
4
Pol, Gratiana
4
Smith, Daniel C.
4
DeFond, Mark L.
3
Jaworski, Bernard J.
3
Alba, Joseph W.
2
Alvarez, Claudio
2
Chen, Xinlei
2
Eisingerich, Andreas B.
2
Fournier, Susan
2
Han, Jeanie
2
Iacobucci, Dawn
2
Lawson, Robert
2
Lu, Xianghua
2
Luo, Lan
2
Lutz, Richard J.
2
Milberg, Sandra
2
Priester, Joseph
2
Schmitt, Bernd
2
Yang, Sha
2
Bae, Jihun
1
Chan, S. J.
1
Chen, Shuping
1
Cho, Wonki Jo
1
Chun, HaeEun Helen
1
Donovan, Leigh Anne Novak
1
Dréze, Xavier
1
Eisingerich, Andreas
1
Fedorikhin, Alexander
1
Gill-Simmen, Lucy
1
Goyal, Vidhan Krishan
1
He, Jia
1
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Institution
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American Marketing Association
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Published in...
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
Journal of accounting & economics
3
Journal of marketing
3
Brand management ; Vol. 3
2
Handbook of brand relationships
2
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Report / Marketing Science Institute
2
Review of marketing research
2
A Liberal Studies Book
1
AMS review : official publication of the Academy of Marketing Science
1
Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
1
Asia-Pacific journal of financial studies
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Consumer-brand relationships : theory and practice
1
Financial accounting and investment management ; Vol. II
1
Handbook on brand and experience management
1
IEEE transactions on engineering management : EM
1
Journal of banking & finance
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of mathematical economics
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
MIT sloan management review
1
Marketing theory and applications
1
Measuring and managing brands
1
Research in consumer behavior
1
Review of quantitative finance and accounting
1
The Routledge companion to contemporary brand management
1
The accounting review : a publication of the American Accounting Association
1
The journal of corporate finance : contracting, governance and organization
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
Working paper; Nr. 141
1
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ECONIS (ZBW)
66
OLC EcoSci
2
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41
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68
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41
The next challenge for the Journal of Consumer Psychology
Park, C. W.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 231-232
Persistent link: https://www.econbiz.de/10009523681
Saved in:
42
A two-step interactive review process
Park, C. W.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 105-106
Persistent link: https://www.econbiz.de/10009523682
Saved in:
43
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
44
The reversal of abnormal accruals and the market valuation of earnings surprises
DeFond, Mark L.
;
Park, Chul W.
-
2009
Persistent link: https://www.econbiz.de/10003851777
Saved in:
45
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
46
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
47
Handbook of brand relationships
MacInnis, Deborah J.
(
ed.
);
Park, C. Whan
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10013530657
Saved in:
48
Goals for short articles
Park, C. Whan
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 570-573
Persistent link: https://www.econbiz.de/10009523982
Saved in:
49
The Effect of IT Failure Impact and Personal Morality on IT Project Reporting Behavior
Park, C.W.
;
Keil, M.
;
Kim, J.W.
- In:
IEEE transactions on engineering management : EM
56
(
2009
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10008173024
Saved in:
50
Brand attachment and a strategic brand exemplar
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
- In:
Handbook on brand and experience management
,
(pp. 3-17)
.
2008
Persistent link: https://www.econbiz.de/10003788965
Saved in:
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