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Search: person:"Park, Eunjung"
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Adverse Selection
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Insurance Premium Assistance
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Storm and Flood Insurance
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consumer response
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design characteristics
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fandom culture
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idol goods
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purchase intention
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star marketing
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Oh, Inha
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Park, Chang-gyun
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Park, Eunjung
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Yeo, Eunjung
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Yoo, Wang-Jin
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Han gug gae bal yeon gu
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International journal of economics and business research
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ECONIS (ZBW)
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The influence of star marketing and the design characteristics of "idol goods" on consumer responses and purchase intentions : focus on fandom culture
Park, Eunjung
;
Yoo, Wang-Jin
;
Oh, Inha
- In:
International journal of economics and business research
18
(
2019
)
1
,
pp. 49-72
Persistent link: https://www.econbiz.de/10012103702
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2
Adverse selection in the Korean storm and flood insurance market
Park, Chang-gyun
;
Yeo, Eunjung
- In:
Han gug gae bal yeon gu
35
(
2013
)
3
,
pp. 39-63
Persistent link: https://www.econbiz.de/10010193760
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