The influence of star marketing and the design characteristics of "idol goods" on consumer responses and purchase intentions : focus on fandom culture
Year of publication: |
2019
|
---|---|
Authors: | Park, Eunjung ; Yoo, Wang-Jin ; Oh, Inha |
Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 18.2019, 1, p. 49-72
|
Subject: | idol goods | star marketing | design characteristics | consumer response | purchase intention | fandom culture |
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