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Search: person:"Parkinson, Joy"
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8
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Parkinson, Joy
36
Russell-Bennett, Rebekah
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Davey, Janet
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Previte, Josephine
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Bu, Yi
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Schuster, Lisa
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Health marketing quarterly
6
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3
European Journal of Marketing
2
International journal of consumer studies
2
Journal of Service Theory and Practice
2
Marketing intelligence & planning
2
The journal of services marketing
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1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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Developing digital marketing : relationship perspectives
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Industrial marketing management : the international journal for industrial and high-tech firms
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Segmentation in social marketing : process, methods and application
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1
SDG commentary: services that enable well-being of the human species
Hammedi, Wafa
;
Parkinson, Joy
;
Patrício, Lia
- In:
The journal of services marketing
38
(
2024
)
2
,
pp. 153-163
Persistent link: https://www.econbiz.de/10014473607
Saved in:
2
The Collaborative Service Design Playbook to plan, design, and implement sustainable health services for impact
Parkinson, Joy
;
Clark, Kristen
;
McIntosh, Tegan
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 11-32
Persistent link: https://www.econbiz.de/10014575142
Saved in:
3
Engaging the front line : the important role of practitioner papers in health marketing and practical guidance to facilitate publication
Parkinson, Joy
;
Sherring, Phill
;
Foote, Liz
;
Davey, Janet
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014575140
Saved in:
4
Co-creating and evaluating social marketing programs : a living lab approach
Saleme, Pamela
;
Dietrich, Timo
;
Pang, Bo
;
Parkinson, Joy
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 399-418
Persistent link: https://www.econbiz.de/10014311990
Saved in:
5
The importance of health marketing and a research agenda
Parkinson, Joy
;
Davey, Janet
- In:
Health marketing quarterly
40
(
2023
)
4
,
pp. 347-351
Persistent link: https://www.econbiz.de/10014422170
Saved in:
6
Personal goals in consumers' adoption of mHealth services
Schuster, Lisa
;
Parkinson, Joy
- In:
Journal of service theory and practice
32
(
2022
)
1
,
pp. 30-51
Persistent link: https://www.econbiz.de/10012879145
Saved in:
7
Online third places : supporting well-being through identifying and managing unintended consequences
Parkinson, Joy
;
Schuster, Lisa
;
Mulcahy, Rory
- In:
Journal of service research
25
(
2022
)
1
,
pp. 108-125
Persistent link: https://www.econbiz.de/10012887041
Saved in:
8
Preventing littering : it's not all about sticks!
Al-mosa, Yara
;
Parkinson, Joy
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013417406
Saved in:
9
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
10
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
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