Calderon-Monge, Esther; Pastor-Sanz, Ivan - In: Contemporary Economics 11 (2017) 4, pp. 383-400
The franchisor-franchisee relationship is governed by contracts and trust. This paper analyzes how formal (contracts) and relational (trust) governance mechanisms affected franchisor performance in a service sector franchise for the period 2008-2015. Using the SOM method in the empirical...