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Search: person:"Pelsmacker, Patrick"
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Subject
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Advertising effects
58
Werbewirkung
58
Consumer behaviour
57
Konsumentenverhalten
55
Belgium
53
Belgien
43
Advertising
40
Werbung
38
Brand management
23
Markenführung
23
Internet marketing
18
Online-Marketing
18
Brand image
17
Markenimage
16
Marketing management
15
Marketingmanagement
15
Product Placement
15
Product placement
15
Fernsehwerbung
13
Television advertising
13
Marketing
10
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Children
9
Emotion
9
Automotive market
8
Kfz-Markt
8
Kinder
8
Target group
8
Zielgruppe
8
Brand
7
Markenartikel
7
Social Web
7
Social web
7
Theorie
7
Unternehmensethik
7
Advertising planning
6
Brand extension
6
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Undetermined
71
Free
3
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Article
190
Book / Working Paper
52
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Article in journal
92
Aufsatz in Zeitschrift
92
Aufsatz im Buch
27
Book section
27
Arbeitspapier
20
Working Paper
20
Graue Literatur
18
Non-commercial literature
18
research-article
12
Lehrbuch
5
Aufsatzsammlung
4
Textbook
4
Bibliografie
2
Collection of articles of several authors
2
Conference paper
2
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2
Handbuch
2
Konferenzbeitrag
2
Sammelwerk
2
review-article
2
Glossar enthalten
1
Glossary included
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
179
Undetermined
51
Dutch
12
Author
All
Pelsmacker, Patrick de
161
Dens, Nathalie
66
De Pelsmacker, Patrick
50
Geuens, Maggie
39
Janssens, Wim
23
Cauberghe, Verolien
19
Pelsmacker, Patrick De
18
Moons, Ingrid
15
Jegers, Marc
12
Cuyvers, Ludo
11
Purnawirawan, Nathalia
11
Van den Bergh, Joeri
11
Verhellen, Yann
10
Viviers, Wilma
7
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
Pelsmacker, Patrick
6
Willemé, Peter
6
Avramova, Yana R.
5
Daems, Kristien
5
De Meulenaer, Sarah
5
Goos, Peter
5
Mielants, Caroline
5
de Pelsmacker, Patrick
5
Aleksandrovs, Leonids
4
Cornelis, Erlinde
4
Dahl, Stephan
4
Eagle, Lynne C.
4
Faseur, Tine
4
Saayman, Andrea
4
Taylor, Charles Raymond
4
Wouters, Marijke
4
Banks, Ivana Bušljeta
3
Buzeta, Cristian
3
Driesen, Liesbeth
3
Dumont, Michel
3
Millan, Elena
3
Muller, Marié-Luce
3
Neijens, Peter
3
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Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Published in...
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
13
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
7
International Marketing Review
5
Journal of Business Research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Journal of advertising research
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of electronic commerce : IJEC
2
Journal of Business Ethics
2
Journal of Social Marketing
2
Journal of advertising
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Online Information Review
2
South African journal of economic and management sciences
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
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Source
All
ECONIS (ZBW)
163
OLC EcoSci
40
Other ZBW resources
19
RePEc
13
USB Cologne (EcoSocSci)
7
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242
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1
Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri
;
Pelsmacker, Patrick de
;
Worsley, Ben
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
Saved in:
2
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
3
Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
4
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
5
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
6
Managerial response strategies to eWOM : a framework and research agenda for webcare
Lopes, Ana Isabel
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014304449
Saved in:
7
The effects of model ethnicity in charity appeals for local and global charities
Pelsmacker, Patrick de
;
Dens, Nathalie
;
De Meulenaer, Sarah
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 129-148
Persistent link: https://www.econbiz.de/10012802218
Saved in:
8
The effects of brand placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
Saved in:
9
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
10
How and when personalized advertising leads to brand attitude, click, and WOM intention
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10013362241
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