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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of global marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Effects of subcultural differences on country and product evaluations : a replication study
Aichner, Thomas
;
Coletti, Paolo
;
Forza, Cipriano
; …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 115-127
Persistent link: https://www.econbiz.de/10011654345
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2
Warum sich Kunden an Mass Customization beteiligen
Aichner, Thomas
;
Perkmann, Urban
;
Coletti, Paolo
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
61
(
2015
)
3
,
pp. 36-44
Persistent link: https://www.econbiz.de/10011410713
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3
Social media : opportunities and risks for regional market research
Aichner, Thomas
;
Perkmann, Urban
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
5
,
pp. 609-610
Persistent link: https://www.econbiz.de/10010197017
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