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Search: person:"Phan, Kim Ngoc"
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Beziehungsmarketing
2
Relationship marketing
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Viet Nam
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Phan, Kim Ngoc
4
Ghantous, Nabil
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Moulins, Jean-Louis
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Philippe, Jean
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The international journal of bank marketing : IJBM
2
Economies et sociétés ; 46,4
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Recherche et applications en marketing
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ECONIS (ZBW)
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OLC EcoSci
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Les déterminants de la fidélité à l'enseigne-marque de service : application dand le secteur bancaire vietnamien
Phan, Kim Ngoc
- In:
Recherche et applications en marketing
29
(
2014
)
3
,
pp. 113-114
Persistent link: https://www.econbiz.de/10011475265
Saved in:
2
Managing brand associations to drive customers' trust and loyalty in Vietnamese banking
Phan, Kim Ngoc
;
Ghantous, Nabil
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
6
,
pp. 456-480
Persistent link: https://www.econbiz.de/10010189487
Saved in:
3
Managing brand associations to drive customers' trust and loyalty in Vietnamese banking
Phan, Kim Ngoc
;
Ghantous, Nabil
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
6
,
pp. 456-480
Persistent link: https://www.econbiz.de/10010173812
Saved in:
4
De la qualité de service à la fidélité des clients : une investigation sur le secteur bancaire au Vietnam
Moulins, Jean-Louis
;
Phan, Kim Ngoc
;
Philippe, Jean
-
2012
Persistent link: https://www.econbiz.de/10009579886
Saved in:
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